There are everyday victories you can celebrate and when you celebrate, you walk with style. You walk with a spring in your step. You walk with swag. You do the #BigMacWalk.
Today, social media is becoming ever more entrenched in our daily lives. We're mostly social online -and maybe a bit too excessively for our own good-. Chicken McNuggets are here to remind and re-teach us how to live socially in the real world.
Let’s get social
DUBAI LYNX (Dubai)
-BRONZE: Media, Use of Media.
-BRONZE: Digital Media, Including Internet, Mobile Devices, etc.
-Shortlisted: Mobile Applications & Other Downloadable Tools
Digital Media in a Promotional Campaign
CANNES LIONS : SHORTLISTED Digital Media, Including Internet, Mobile Devices, etc.
McDonald's wanted to push their sales on the breakfast menu, we wanted to give back happiness while helping our client to meet their sales goals.
So we took the one thing most people hate about mornings – an alarm clock, and turned it into something they would love: McDonald’s Happy Alarm.
Every alarm wakes you with your favorite songs, videos, images, message or voice.
When you do wake up, it drops a voucher on your mobile that can be redeemed for a delicious Breakfast item.
Set your alarm at night and use the ‘Breakfast in bed’ mode to pre-order your breakfast to be delivered to your door the following morning at your wake-up time.
Till date, the alarm has been downloaded above 30,000 times. So far over 600 mobile vouchers have been redeemed.
The new Dubai Design District (d3) is dubai's response to position itself as a Centre for Fashion, Design and Luxury through a New Dedicated Business. The district is expected to become a full service commercial hub for design industry-related organizations, brands, and supporting enterprises within the value chain. It will feature a custom built creative community that will encompass purpose built commercial and retail facilities for established and emerging designers, design institutes, waterfront promenade, convention centre and event venues and related academic institutions.
An insightful take on Colombia's cultural values
As a brand ABSOLUT insightfully extracts the culture and values of countries and cities all over the world, subsequently, to represent them in an unique design. This time it was Colombia's turn.
The brief was to create a removable "second-skin" for Absolut vodka. The design had to represent Colombia's culture and values by tweaking the traditional into an appealing packaging for Absolut's consumers and collectors.
If there's something that all Colombians have in common is joy. We are a country that defies the adversities of the day by day with a smile and optimism. Our motto is that "every small accomplishment calls for a celebration". Therefore, we decided to create an Absolut skin that became part of this.
Our inspiration was music, that tackles every Colombian regardless of their age, condition or religion. We redesign one of the most iconic instruments of our country, the "guacharaca".
With a minimalistic design, we created a second skin made of satin stainless steel, a material that is not only resistant and light but also stands out dazzlingly at night (clubs and bars). It's embossed to give it a unique texture and its characteristic sound. Thus, and to to honour our artisans, it has a one piece made of threaded beads that covers the neck of the bottle.
It also comes with brush that is retractable for an easier and safe transportation.
ABSOLUT RITMO, a second skin that invites to celebrate the joy of the Colombians.
Series of Illustrations created for McDonald's National Breakfast Day.
Re-designing the most Iconic beverage in Colombia
Pony Malta is one of Colombia’s most traditional non-alcoholic Drinks. We we're given an "open brief" to design a special edition while keeping the colors and logo untouched.
Pony Malta was turning 60 years on the market, so we decided to honor the product's first bottle, the one all the colombians remember. In order to to this, we redesign the logo and their graphic symbols trying to reminiscence the original.
The Brief was to create a Brand concept/identity to build awareness of the new cannes platform ¨Opportunity Knocks¨ and establish this as a new platform for the next generation of creative talent to showcase their talents to the Cannes Lions Community.
One of our objectives was that people recognized in our logo the brand values of the Cannes Lions, in this order, we let ourselves be inspired by the most representative element of the festival, the Lion. We found that with this new platform, the graduates would not only be able to upload their work but also to knock the doors of one of the biggest creative community. Having this in mind, we decided to use an universal icon to create a strong symbol with a high level of recognition and impact.
Our logo is mainly an Ideogram that goes along with a wordmark. Being Cannes an international event that receives visitors from all over the world, is important that their logos are not tied to an specific language, this is why the logo was designed to evolve into a symbol only, increasing globalized markets. Moreover, the logo can be colorized with the requirements of the client, as well as being easy to adapt to many formats and surfaces and materials.
200 meters of hose, 700 glasses, 300 neon glowsticks and 4 Blenders
-EL SOL (Spain)
SHORTLISTED: Bon Yurt Viral. Branded Content.
-GOLD EFFIE Interactive for food products.
-SILVER NOVA FESTIVAL Interactive.El Sol
This Viral video was created for the colombian brand Bon Yurt, and reached in its first month more than 300.000 visits on youtube.
The video was posted in hundreds of blogs around the world, including (TAXI, designboom, dailymailonline, mostwatchedtoday, buzzfeed, gizmodo, and thisiscolossal), even Ashton Kutcher mentioned us two times in his facebook fan page.
To start, hundreds of glow sticks, separated by colour, were placed in blenders. A white room was mapped out with 200 m of clear tubing and 700 glasses – all in preparation for what was to come.
As the blenders began to spin, the liquid contents of the glowsticks were pumped through the hoses and splattered onto the walls. Glasses were filled with the neon liquid and a type of audio equalizer illuminated them in time to music. The event was complete with a DJ who narrated the event with acoustics, playing beats in tune with the distribution of colour and substance throughout the space.
Re-designed to compete: Pony Malta Can
Young Cannes LIons Award: Gold
Colombians are known for widely consuming Pony Malta -a malt non-alcoholic drink-, nevertheless, the brand competes with many other products within the same category.
In order to be become more appealing for younger generations, we decided to give a twist to the original elements without changing them drastically.
The logo is constructed with three cans, making the package a medium to get our consumers attention.
By keeping the brand colors while enhancing and resizing their graphics, we manage to visually transform the can to pair its international competitors.
Featured in Behance's Product Design Served
Bon Yurt set out to engage their audience through a collaborative creative program designed to raise environmental awareness by inviting consumers to transform its product packaging into useful objects.
The Recycle Bon Yurt campaign launched special-edition packages with labels made from recycled paper. We encouraged young people to express their concern for the planet through “creative recycling.” To encourage participation, we were asked to prototype a design that represented endless possibilities. Hence, the ‘Cap Chair’ was born. Made from over 230 container tops, we created a functional yet decorative object made entirely from what some people consider trashing.
It's tough being a fan. McDonald's is giving fans a chance to win 2 tickets daily to the 2014 FIFA World Cup
Yasuyoshi Chiba—AFP/Getty Images