Re-designed to compete: Pony Malta Can
Young Cannes LIons Award: Gold
Colombians are known for widely consuming Pony Malta -a malt non-alcoholic drink-, nevertheless, the brand competes with many other products within the same category.
In order to be become more appealing for younger generations, we decided to give a twist to the original elements without changing them drastically.
The logo is constructed with three cans, making the package a medium to get our consumers attention.
By keeping the brand colors while enhancing and resizing their graphics, we manage to visually transform the can to pair its international competitors.