The Brief was to create a Brand concept/identity to build awareness of the new cannes platform ¨Opportunity Knocks¨ and establish this as a new platform for the next generation of creative talent to showcase their talents to the Cannes Lions Community.
One of our objectives was that people recognized in our logo the brand values of the Cannes Lions, in this order, we let ourselves be inspired by the most representative element of the festival, the Lion. We found that with this new platform, the graduates would not only be able to upload their work but also to knock the doors of one of the biggest creative community. Having this in mind, we decided to use an universal icon to create a strong symbol with a high level of recognition and impact.
Our logo is mainly an Ideogram that goes along with a wordmark. Being Cannes an international event that receives visitors from all over the world, is important that their logos are not tied to an specific language, this is why the logo was designed to evolve into a symbol only, increasing globalized markets. Moreover, the logo can be colorized with the requirements of the client, as well as being easy to adapt to many formats and surfaces and materials.