DUBAI LYNX (Dubai)
-BRONZE: Media, Use of Media.
-BRONZE: Digital Media, Including Internet, Mobile Devices, etc.
-Shortlisted: Mobile Applications & Other Downloadable Tools
Digital Media in a Promotional Campaign
CANNES LIONS : SHORTLISTED Digital Media, Including Internet, Mobile Devices, etc.
McDonald's wanted to push their sales on the breakfast menu, we wanted to give back happiness while helping our client to meet their sales goals.
So we took the one thing most people hate about mornings – an alarm clock, and turned it into something they would love: McDonald’s Happy Alarm.
Every alarm wakes you with your favorite songs, videos, images, message or voice.
When you do wake up, it drops a voucher on your mobile that can be redeemed for a delicious Breakfast item.
Set your alarm at night and use the ‘Breakfast in bed’ mode to pre-order your breakfast to be delivered to your door the following morning at your wake-up time.
Till date, the alarm has been downloaded above 30,000 times. So far over 600 mobile vouchers have been redeemed.