Featured in Behance's Product Design Served
Bon Yurt set out to engage their audience through a collaborative creative program designed to raise environmental awareness by inviting consumers to transform its product packaging into useful objects.
The Recycle Bon Yurt campaign launched special-edition packages with labels made from recycled paper. We encouraged young people to express their concern for the planet through “creative recycling.” To encourage participation, we were asked to prototype a design that represented endless possibilities. Hence, the ‘Cap Chair’ was born. Made from over 230 container tops, we created a functional yet decorative object made entirely from what some people consider trashing.