200 meters of hose, 700 glasses, 300 neon glowsticks and 4 Blenders
-EL SOL (Spain)
SHORTLISTED: Bon Yurt Viral. Branded Content.
-GOLD EFFIE Interactive for food products.
-SILVER NOVA FESTIVAL Interactive.El Sol
This Viral video was created for the colombian brand Bon Yurt, and reached in its first month more than 300.000 visits on youtube.
The video was posted in hundreds of blogs around the world, including (TAXI, designboom, dailymailonline, mostwatchedtoday, buzzfeed, gizmodo, and thisiscolossal), even Ashton Kutcher mentioned us two times in his facebook fan page.
To start, hundreds of glow sticks, separated by colour, were placed in blenders. A white room was mapped out with 200 m of clear tubing and 700 glasses – all in preparation for what was to come.
As the blenders began to spin, the liquid contents of the glowsticks were pumped through the hoses and splattered onto the walls. Glasses were filled with the neon liquid and a type of audio equalizer illuminated them in time to music. The event was complete with a DJ who narrated the event with acoustics, playing beats in tune with the distribution of colour and substance throughout the space.